Product video for Kaplan
Script for motion graphics marketing and sales video for website, YouTube, and social. Concepted, pitched, and executed with CD and AD.
Internal video for Kaplan rebrand
As lead copywriter at Kaplan, I led a company-wide internal brand awareness training for our rebrand. This was one of the internal videos that came out of the early phases of the work.
Med school product video
I consulted with Kaplan product teams to help write scripts for marketing and sales purposes. Wrote and edited.
Animated Social Ads
As copywriter at Kaplan, I worked with an external agency to create scripts for 15-second YouTube video spots. These scripts were part of a larger multi-channel campaign for back to school. Concepted and executed.
Celgene Introduces NavigatePANC
Pharma advertising agency Pixacore needed a video script for their client, leading biotech company Celgene, that explained the features and customizable benefits of their new unbranded website, NavigatePANC. NavigatePANC is geared toward making life as easy as possible for those suffering from pancreatic cancer.